It’s almost 100% guaranteed that your competitor leverages video marketing.
If you haven’t joined this “movement” yet, that’s probably because you are not sure whether it’s worth the effort…
Well, here are the 9 proven data-driven studies (facts) that will motivate you to get off your butt and create video immediately. 🙂
- Video drives a 157% increase in organic traffic from search-engine results pages.
- Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
- Facebook video posts have shown 2.7x higher average reach and 1.9x higher engagement rates than non-video posts.
- Viewers retain 95% of a message when they watch it in a video compared with 10% when reading it in text.
- 4x as many customers would rather watch a video about a product than read about it.
- People spend on average 2.6x more time on pages with video than those without.
- Online shoppers who view demo videos are 1.8x more likely to purchase than non-viewers.
- 77% of consumers say that video has convinced them to buy a product or service.
- Marketers who use video grow revenue 49% faster than non-video users.