How did Unroll.me manage to gain 1.3 million users within just 3 years:
- First, they discovered a really hot massive problem – cluttered email inboxes.
They offered a simple solution for free – you can unsubscribe from all newsletters you are no longer interested in.
After the launch, tech blogs were happy to write about an app that solves a hot problem of their readers. This helped them to get the first thousands of users.
Right after you start using the app and choose 5 newsletters to unsubscribe from, Unroll.me shows a pop-up “In order to unsubscribe from more than 5 subscriptions, help out by sharing on Facebook, Twitter or via email“.
Result: 1.3 million users virally in 3 years (+ Unroll.me was acquired).