Within a year after the following set of actions, ThinkApps grew revenue by 4x.
What did they do?
- They executed extensive user research and uncovered deep insights about their customers.
- Then they utilized the insights in their business model, content, messaging, ad copy, landing pages, and their sales approach.
Here’s a list of 7 questions that helped them to uncover the insights:
Question #1: How did you discover (Product)?
Insight #1: What channels are effective for user acquisition.
Question #2: How would you feel if you could no longer use (Product)?
Insight #2: Determine product/market fit. 40+% of respondents should answer that they would be very disappointed.
Question #3: What would you likely use as an alternative to (Product) if it were no longer available?
Insight #3: What your users consider to be your competition.
Question #4: What is the primary benefit that you have received from (Product)?
Insight #4: Determine the main benefit that your customers receive from your product.
Question #5: Have You Recommended (Product) to anyone and how?
Insight #5: How your customers describe your product to others – important to help you narrow in on compelling company messaging.
Question #6: What Type Of Person Do You Think Would Benefit from (Product)?
Insight #6: Know the perfect use case for your product.
Question #7: How Could We Improve (Product or Company Name) To Better Meet Customer Needs?
Insight #7: Where your product is falling short, and how you can fix this.