ThinkApps: 4x Revenue with These 7 Questions

Within a year after the following set of actions, ThinkApps grew revenue by 4x.

What did they do?

  1. They executed extensive user research and uncovered deep insights about their customers.
  2. Then they utilized the insights in their business model, content, messaging, ad copy, landing pages, and their sales approach.

Here’s a list of 7 questions that helped them to uncover the insights:

Question #1: How did you discover (Product)?
Insight #1: What channels are effective for user acquisition.

Question #2: How would you feel if you could no longer use (Product)?
Insight #2: Determine product/market fit. 40+% of respondents should answer that they would be very disappointed.

Question #3: What would you likely use as an alternative to (Product) if it were no longer available?
Insight #3: What your users consider to be your competition.

Question #4: What is the primary benefit that you have received from (Product)?
Insight #4: Determine the main benefit that your customers receive from your product.

Question #5: Have You Recommended (Product) to anyone and how?
Insight #5: How your customers describe your product to others – important to help you narrow in on compelling company messaging.

Question #6: What Type Of Person Do You Think Would Benefit from (Product)?
Insight #6: Know the perfect use case for your product.

Question #7: How Could We Improve (Product or Company Name) To Better Meet Customer Needs?
Insight #7: Where your product is falling short, and how you can fix this.

 

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