When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?
The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.
This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.
They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.
If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.
Once they have made that decision, they probably won’t be back.
Digital marketing plays a key role in the success of any business. Whether you run an online shop, or bricks and mortar store, digital marketing can work for you. Our digital marketing process will help you to define goals and objectives, measure success, and ultimately, create more leads or make more money online.
1. Your Digital Marketing Discovery Session
The first step in any digital marketing project at Enxyclo, is your Discovery Session.
In your digital marketing Discovery Session, we’ll learn about your business, your goals and objectives, where you are now vs where you want to be, your ideal customers, current strategy, and more.
The partnership we have with our clients is key to the success of our projects. Your Discovery Session gives us a great insight into your business and helps to get that ball rolling.
2. Setting Goals and Objectives
Towards the end of the Discovery Session, we begin to plot out goals and objectives that will help drive your business forward.
Once the goals and objectives are set, we’ll create a digital marketing plan that outlines how we’re going to solve each problem, and make steps towards achieving your goals.
When the plan is agreed, we’ll start to action the ideas, measuring successes, improving on the plan along the way. We’ll make sure your content strategy and marketing budget are put to good to use.
3. Reviewing and Developing the Plan
Once your marketing plan has been put in place, we’ll start to measure the results.
As we measure results, we’ll notice certain things that work, and others that don’t. Because we’ll be monitoring your business regularly, we’ll be able to react to these natural peaks and valleys quickly, making the most of your opportunities.
Once the results start to roll in, we’ll work with you to develop the plan further, and look at new ways to market your business.
OUR DIGITAL MARKETING SERVICES
1. Search Engine Optimization (SEO)
SEO is a collection of services that help dictate a website’s search engine success. We work with businesses from around the world to help them get their SEO right. SEO is a collection of services that help dictate a website’s search engine success. It’s important that you have a digital marketing strategy in place to help drive the wins you deserve!
SEO is made up of several key services, including:
- Keyword research and optimisation
- Content strategy, creation, and marketing
- Backlink building
- On-page site optimisation
- Off-site page optimisation
A well considered and strategically executed digital marketing and SEO strategy will generate results for your business.
2. Audits & Reporting
Digital marketing can be a tricky beast to tame. We work with businesses from around the world to help them understand how they’re performing and where they can go next. Digital marketing can be difficult to understand. To make the most of your online efforts, it’s crucial you establish a baseline, and a plan to improve your performance.
Through our audits and reporting, we can help you to make sense of:
- Your search engine performance
- Your website traffic
- The way people are interacting with your website
Audits and reports allow you to understand your performance, establish a baseline, and create a strategy to move forward.
3. Social Media
Social media is a key component of any good digital marketing strategy. We work with businesses from around the world to help them get their social media strategy right. The social media explosion isn’t going anywhere. People spend more time on social channels than anywhere else online. It’s important that your business has a presence there too.
We help our clients:
- Create engaging social media content
- Make the most of their audience and drive traffic to their website
- Design attractive posts that result in engagement
Social media can be a key component of your digital marketing strategy. Creating relevant, targeted, well designed content can really help you move the needle.
4. Content Strategy
Great content is at the heart of every good digital marketing strategy. We work with businesses from around the world to help them get their content strategy right.
Content is king. Everyone in the digital marketing space has been saying it for years. But it’s no good just throwing out content left, right, and centre.
A great content strategy will help you:
- Attract more visitors to your website
- Build trust and rapport with your visitors
- Sell more product or generate more leads
A great content strategy is the biggest component of a good digital marketing strategy. Creating relevant, targeted, well designed content can really help you move the needle.
5. Content Creation
Creating great content isn’t easy, but great content is at the heart of every good digital marketing strategy. We work with businesses from around the world to help them create content that converts.
Your content needs to be “on point” if you want to see results that move the needle. We create a range of content, from blog posts, to e-books, white papers, and other useful resources.
To get results, your content should:
- Be highly targeted and relevant to your target audience
- Entertain and inform them about the topic at hand
- Feature a strong call to action that gets them from the content, to your inbox
Creating great content isn’t easy, but it is the biggest component of a good digital marketing strategy. Creating relevant, targeted, well designed content can really help you move the needle.
6. Content Marketing
Once you have your content in place, it’s time to start content marketing. We work with businesses from around the world to help them market their content.
The trick to a great content strategy, is to make sure you actually market your content. There’s no point in having it, if you’re not going to do anything with it.
To make the most of your content:
- Share it out on your social channels
- Reach out to the people and companies you mention in the post, letting them know
- Repurpose the content and use it in a different format
Content marketing can be tricky, but it’s essential if you want to make the most of your efforts. Content marketing helps build links back to your website, but also positions you as an expert in your field.
If you want your business to thrive online, you need to market the great content you’ve created.
How We Work with Clients?
Enxyclo are not a massive design agency, with a posh office, ping pong table, and an ornamental bike on the wall. We’re a small creative team with a passion to help your business grow.
Our brand values are:
- Small but mighty.
- Partnership over profit.
- Awesome design, always.
We’re all about bringing that big agency feel to each and every one of our projects. Our partnership based approach allows us to build strong relationships that result in digital marketing success for our clients.