The power of branding can’t be ignored. Branding plays a key role in helping your company establish a unique presence in the marketplace, whilst differentiating from their competitors. The branding process can help your business to create a unique name, story, strategy, and visual brand identity.
Your Brand Discovery Session
The first step in any branding project at Enxcylo, is your brand Discovery Session.
In your brand Discovery Session, we’ll learn about your business, your goals and objectives, ideal customers, current positioning, and more.
The partnership we have with our clients is key to the success of our projects. Your Discovery Session gives us a great insight into your business and helps to get that ball rolling.
Building Brand Ideas
After the Discovery Session, we begin to pull our ideas for your brand together.
Once we’ve collected our thoughts and put pen to paper (or mouse to computer), it’s time to share our ideas and thinking with you.
As your branding project progresses, we design, deliver, and iterate, and you’ll have different paths to choose from and options to explore.
Bringing Your Brand to Life
Once the direction for your brand has been decided, we’ll start bringing it to life.
Your brand will be wrapped up into a presentation document, showing you exactly how your brand should be used, and exploring ideas for stationery, marketing materials, and more.
When you’re happy, we’re happy. Once the seal of approval is given, we can help launch your new brand to the world.
1. Brand Identity
Brand identity design plays a key role in the creation, development, and marketing of every single business.
A good brand identity:
- Gives your business a unique look and feel
- Helps customers recognise and remember you
- Makes your communication consistent and professional
An effective brand identity can help you build your reputation, stand out from the crowd, differentiate from competition, and win your ideal customers or clients.
If you have a business, you need a brand identity.
Rebranding a business is no easy task. Get it right, and you’re off to the races. Get it wrong, and you’ve cost yourself a lot of money.
To get your rebrand right:
- Consider and solidify your reason for rebranding
- Start with your customers – what do you know about them?
- Conduct a brand audit to assess the best route forward.
A well thought out rebrand can help change perceptions of your company, increase sales, and position you properly, to help you win your ideal customers or clients.
If your brand isn’t working for you, it’s time for a change.
3. Logo Design
Your logo design is the one thing that helps people to identify your business and services. Get it right, and you’ll gain recognition. Get it wrong, and you risk fading into obscurity.
Your logo design should:
- Be simple and memorable to help people identify your business
- Be versatile enough to be displayed anywhere
- Act as a key component in a larger brand identity system
An effective logo design should be; memorable, simple, versatile, appropriate, and timeless. It should help position you properly in the minds of your ideal customers or clients.
If you logo design isn’t hitting home, it’s time for a change.
4. Stationery Design
Stationery design is an important part of your brand identity, and it’s often the piece of your brand you hand over to clients.
Good stationery design:
- Is consistent with the rest of your brand identity
- Helps makes your business stand out from the crowd
- Peaks the interest of your customers and clients
Effective stationery design is a marketing tool that helps you stand out from the crowd, differentiate from your competition, and win your ideal customers or clients.
If you have a business, you need great branded stationery design.
5. Print Design
Print design used to play a bigger part in marketing that it does today. However, that doesn’t mean you can’t used print design effectively.
You could use print design to:
- Create a printed brochure that you give to potential clients and customers
- Build a mailing campaign that sees your materials posted directly to clients and customers
- Produce a periodic newsletter or factsheet that keeps people up to date with your business
With the recent rise of digital media, and decline of print design, it’s becoming an even more effective marketing tool than ever before. People are happy to receive “snail mail” and “real post” these days!
If you have a business, why not experiment with print design?
6. Packaging Design
Packaging design is usually picked up by, or delivered directly to, your customers. Therefore, it needs to be on point.
Good packaging should:
- Be easy to recognise
- Give customers a positive interaction with your brand
- Be consistent with your brand identity
Effective packaging design can help sell your products, make your product easy to recognise, and differentiate you from your competition.
If you have a business that sells products, you need great packaging design.